Super Bowl commercials are a big deal in the US. They are seen by hundreds of millions of viewers all around the world and their success generally depends on two things: they are either hilariously funny or ridiculously sexy.
The folks at Kia have realised this, and since none of them are particularly funny they’ve decided to utilise the talents of one Adriana Lima. You may have heard of her.
There’s not a whole lot to the ad; it’s basically just Adriana waving a checkered flag and showing off her amazing body. So our guess is it’ll probably work, then.
